eCommerce Development and Interactive Web Design
Alex Sablan is a Salesforce Commerce Cloud Developer at Hallmark with a long background in eCommerce development, interactive media, and web design. He builds and supports digital commerce experiences with a focus on scalable solutions, clean front-end architecture, responsive design, and modern web standards.
As a certified Salesforce Commerce Cloud Developer, Alex has helped deliver B2C eCommerce solutions for enterprise brands and client projects across Salesforce Commerce Cloud, SFRA, SiteGenesis, and related front-end technologies. His background combines technical development, visual design, and practical business thinking to create digital experiences that are both effective and maintainable.
In addition to enterprise eCommerce work, Alex has also provided web design and digital solutions for small businesses, organizations, and individual clients. His approach blends development, user experience, search visibility, and strong presentation to help brands build a clear and professional online presence.
Professional Summary
Experienced Salesforce Commerce Cloud Developer with a background in B2C eCommerce, front-end development, responsive web design, and digital experience delivery. Skilled in supporting enterprise commerce applications, collaborating across teams, and building solutions that align technical execution with business goals.
Core Skills
- SalesForce Commerce Cloud (SFCC)
- SFRA and SiteGenesis
- HTML5, CSS3, Sass, JavaScript
- React, Twig, PHP, MySQL, WordPress
- Responsive Web Design
- Search Engine Optimization (SEO)
- CMS Management and Implementation
- Agile / Scrum Development
- Adobe Creative Cloud
- Customer Service and Time Management
Experience
Hallmark, Kansas City, MO
Lead Software Engineer
March 2023 – Present
Design and deliver B2C eCommerce solutions within Salesforce Commerce Cloud using a highly customized front-end architecture built with Vue.js widgets and components, SFRA, and SiteGenesis. Collaborate with internal teams, external contractors, and cross-functional stakeholders to support scalable, maintainable commerce solutions.
Envoy, Irvine, CA
SalesForce Commerce Cloud Developer
June 2020 – January 2023
Delivered B2C eCommerce solutions through Salesforce Commerce Cloud in SFRA and SiteGenesis. Supported full-stack development, sprint execution, and React/Twig-based static sites for deployment into SFCC.
LyonsCG/CapGemini, Chicago, IL
Applications Engineer / Salesforce Commerce Cloud Developer
March 2015 – May 2020
Built and supported enterprise eCommerce solutions on Salesforce Commerce Cloud for major retail brands.
TEKsystems, Chicago, IL
Consultant
September 2014 – March 2015
Served as an eCommerce developer supporting enterprise retail brand solutions.
Netrada North America, Cincinnati, OH
Demandware Developer
December 2013 – September 2014
Provided global eCommerce solutions through Demandware for major consumer brands.
Triple E Partners, Cincinnati, OH
Consultant – Web Developer at Netrada North America
August 2013 – December 2013
Designed, developed, implemented, and maintained customer-facing interfaces for large enterprise retail customers.
LexisNexis, Miamisburg, OH
Web Developer Co-Op
2010 – 2013
Supported software development and maintenance for customer-facing applications, including development, deployment, and unit testing.
Freelance Web Designer, Dayton, OH
Freelance Web Designer
1998 – Present
Delivered web design and development services for small businesses, organizations, and individual clients throughout the Dayton, Ohio area.
Education
Franklin University, Columbus, OH
Bachelor of Science – Interactive Media Design
Sinclair Community College, Dayton, OH
Associate of Applied Science – Computer Information Systems: Web Development
Wright State University, Dayton, OH
Major: Music
Certifications
- SalesForce Certified B2C Commerce Cloud Developer
- Lightning Web Components Specialist Superbadge
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